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随着我国经济的发展,人们对自己的身体健康更加的关注,体育消费成为社会上新的热点话题,体育消费促进了城市经济的提高,促进了体育产业的发展。而大学生作为社会上一个重要的群体,在体育消费中占有重要的作用,本文主要采用文献资料法、问卷调查法、数理统计法、专家访谈法,就大学生体育消费的现状进行调查研究,分析出了大学生体育消费存在的一些问题,并提出一些合理化的建议,希望为促进大学生体育消费的发展提供一些帮助。
With the economic development of our country, people pay more attention to their own health. Sports consumption has become a new hot topic in society. Sports consumption has promoted the improvement of urban economy and promoted the development of sports industry. As an important group in society, college students occupy an important role in sports consumption. This paper mainly investigates the status quo of college students’ sports consumption through literature, questionnaire, mathematical statistics and expert interviews Some problems exist in college students sports consumption, and put forward some rationalization proposals, hoping to provide some help to promote the development of university students sports consumption.