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面对国际广告资本的大举登陆和国内外知名企业向新疆的大举进军,新疆少数民族广告业机遇与挑战并存,应当走出认为广告业是一个“小本行经营”行业、寄生行业、短命形式企业现象、人脉行业、包装行业的误区,积极调整心态、抛弃成见,提倡广告传播的民族性,推进新疆民族广告业的发展。
Faced with the massive landing of international advertising capital and the well-known domestic and foreign enterprises marching toward Xinjiang, the opportunities and challenges of the ethnic minority advertising industry in Xinjiang coexist. They should think that the advertising industry is a “small-bank business” industry, a parasitic industry and a short-lived business Phenomenon, contacts industry, packaging industry errors, and actively adjust the mentality, abandon stereotypes, advocate the nationality of advertising, promote the development of ethnic advertising in Xinjiang.