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品牌化、差异化、个性化的竞争发展,与频道整体形象包装密不可分。频道整体包装包括形象标识标准化、色彩标准化、栏目包装标准化、在线包装标准化、声音标准化等。央视财经频道整体包装升级后,在栏目包装、功能布局、包装版式、节目预告和导视、片尾及人名字幕条等方面都体现出标准化。未来,频道整体包装将呈现更加完整和谐、不会轻易改变方向、与新媒体相互融合等特点。
Brand, differentiation, personalized competition, and the overall image of the channel packaging are inseparable. The overall channel packaging, including image labeling standardization, color standardization, part of the packaging standardization, online packaging standardization, sound standardization. CCTV Financial Channel overall package upgrade, in part packaging, functional layout, packaging layout, previews and guides, ending and name of the person, etc. are reflected in the standardization. In the future, the overall channel packaging will show a more complete and harmonious, will not easily change the direction of integration with new media and other characteristics.