近年来,电子商务作为一种新兴的交易模式使得农产品的流通发生很大改变,电子商务给传统的农产品交易方式发展带来了机遇,对改善农业价值链与提高竞争力有着极大的促进作用。现在,浙江省正在大力发展电子商务产业,且发展前景广阔,但仍存在发展历程短暂、缺乏创新力等问题。基于此,本文以农产品为角度,研究探讨浙江省电子商务的发展现状,试图为浙江省农产品电子商务的发展提供建设性的意见。 In recent years, e-commerce as a new trading mode has greatly changed the circulation of agricultural products. E-commerce has brought opportunities for the development of traditional agricultural products trading and greatly promoted the improvement of agricultural value chains and the enhancement of competitiveness . At present, Zhejiang Province is vigorously developing its e-commerce industry and has broad prospects for development. However, there are still problems such as short development history and lack of innovation. Based on this, this paper studies the status quo of e-commerce in Zhejiang Province from the perspective of agricultural products and attempts to provide constructive suggestions for the development of e-commerce of agricultural products in Zhejiang Province.