网络营销是数字经济时代的一种崭新的营销理念和营销模式,科技的发展、消费者价值观念的变革、商业的竞争等综合因素促成了网络营销的产生、发展,而网络安全、技术、法律、隐私问题又制约着网络营销的发展。 Internet marketing is a brand new marketing concept and marketing mode in the era of digital economy. The comprehensive factors such as the development of science and technology, the change of consumer values ​​and the competition of commerce have contributed to the emergence and development of network marketing. However, network security, technology and law Privacy issues also restrict the development of network marketing.