李兴浩志高空调有限公司董事长志高品牌的成功有四个要素,第一个要素我们定为企业本身,也就是从企业文化和品牌方面统合。品牌建设的第二个要素是产品,关于产品,志高主要是提供最优性价比的产品,但是我们一定要明白一点,企业的产品出来,并非完全是由消费者认可,同时必须有整个供应链的认可,企业在发展产品策略的过程中,还要考虑到渠道, Li Xinghao, chairman of Chigo Air Conditioning Co., Ltd. There are four elements to the success of the Chigo brand. The first element is defined as the company itself, that is, from the corporate culture and brand integration. The second element of brand building products, products, Chi high is to provide the best cost-effective products, but we must understand that the company's products come out, not entirely recognized by consumers, and must have the entire supply chain Accreditation, enterprises in the process of developing product strategy, but also take into account the channels,