在全媒体时代,纸媒的生存方式越来越多地受到其他传播形式的挑战。纸媒影响力日渐式微,如何改变这一局面?作为社办报刊来讲,首先要解放思想,创新信息传播形式,做长产业链,有效整合各种社会资源,才能助力纸媒转型升级。社办报刊如何打造品牌影响力社办报刊的转型,品牌是原动力,必须打造社办报刊的品牌影响力。要做大纸媒的品牌,核心还在 In the all-media age, the way of life of paper media is increasingly challenged by other forms of communication. How to change this situation? As media and newspapers, we must first emancipate the mind, innovate the form of information dissemination, and long the industrial chain, effectively integrate various social resources in order to facilitate the transformation and upgrading of paper media. How Social Media Builds Brand Impact Social media transformation of newspapers and periodicals, the brand is the driving force behind the initiative, we must create brand influence of social media. To make large paper media brand, the core still