营销者说衡量内容营销的标准不是单纯评判内容的质量,更多还要看内容能不能与人的生活适配。还有一点是最关键的,真正好的内容营销是要具有很强的话题性的。碎片化的时间、层出不穷的新技术和新媒体概念,看似营销人手中有数不清的方式来实现创意,但营销的核心“与人的沟通”却越来越难。随着新媒体、社交方式的推动,营销从最初的1.0时代以产品为中心、2.0时代以需求为中心的方式,过渡到了当前以“人”为中心的体验经济时代,这更需要品牌要拉近其与消费者的距离:找到消费者真正的关注点,把品牌、产品、服务融合并真正进入到人们的生活圈中,与消费者平等对话、为他们提供精准的、所需的服务体验。 Marketers say that the measure of content marketing standards is not simply the quality of content evaluation, more depends on the content can not fit with the life of people. Another point is the most crucial, really good content marketing is to have a very strong topic. Fragmentation of the time, endless new technologies and new media concepts, marketing seems to have countless ways to achieve the creative, but the core of marketing “communication with people ” is more and more difficult. With the promotion of new media and social methods, marketing has taken product as the center in the 1.0 era and the demand-centered approach in the 2.0 era has shifted to the era of experiential economy centered on “people ”, which requires brand To narrow its distance with the consumer: to find the real concern of consumers, the brand, products, services and truly into people’s lives into the circle, and consumers on an equal footing, to provide them with accurate and required Service experience