移动互联网引发了人类生活方式的变化,人们的日常生活在很大程度上开始在碎片化时间和场景化消费中度过。面对前所未有的信息爆炸,社会化传播变得空前复杂。如何在海量的碎片化信息中脱颖而出,以最大效能对受众进行精准投递,成为品牌营销推广中研究的重点。 The mobile Internet has triggered changes in human lifestyles, and people’s daily lives have largely spent their time in fragmented time and scene-based consumption. In the face of an unprecedented explosion of information, social communication has become more complicated than ever before. How to stand out in the mass fragmentation of information to the maximum efficiency of accurate delivery of the audience has become the focus of brand marketing research.