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随着计算机信息技术的发展,电视传媒之间存在着电信网、互联网和广电网的融合发展趋势。在三网的融合背景下,电视传媒新闻节目面临着巨大的机遇,同时也迎接着严峻的挑战。在互联网和电信网的平台中,信息需求变得多元化、网络化和开放化,电视新闻节目的制作内容和形式也要求创新,以满足不断变化的受众的需要。本文主要分析了三网融合对传媒发展带来的机遇与挑战,三网融合背景下的电视新闻观众的群体特征,并提出了三网融合背景下的电视新闻节目的改革对策。
With the development of computer information technology, there is a trend of convergence of the telecommunication network, internet and broadcasting network between television media. In the context of the convergence of the three networks, television news media is facing tremendous opportunities, but also to meet the harsh challenges. In the internet and telecom network platforms, the information needs have become diversified, networked and open. The content and format of television news programs also require innovation in order to meet the needs of a changing audience. This article mainly analyzes the opportunities and challenges that the triple play brings to the media development, the group characteristics of the television news audience under the background of the triple play and puts forward the countermeasures for the reform of the television news programs in the context of triple play.