产销研一种科学的运营模式,已经受到越来越多企业的重视。传统的企业经营运作,产销研是彼此独立的过程,相互之间缺乏有效的信息沟通和协同,推进产销研一体化运行,就要打破产销研各环节之间的界限,建立扁平化的无边界组织,将产销研各工序、各环节的工作有机的融为一体,共同面向市场、面向用户、服从效益。 Production and marketing of a scientific mode of operation, more and more enterprises have been valued. Traditional business operations, production, sales and research are independent of each other’s processes, the lack of effective communication and coordination between each other to promote the integrated production and marketing research, it is necessary to break the boundaries between production and marketing research, the establishment of a flat borderless Organization, production and marketing research processes, all aspects of the work of organic integration, common market-oriented, user-oriented, subject to efficiency.