文章首先定义文化消费的内涵,说明文化消费在明清时期已经产生,并分析其蓬勃发展的原因。接着,从书籍、教育、祭神和旅游这四个方面具体阐述明清时期文化消费的内容,最后,基于明清时期文化消费的分析,结合我国实际,得出中国有需求也有条件发展文化消费的结论,并给出政府应引导群众进行健康的文化消费的建议。 The article first defines the connotation of cultural consumption, indicating that the cultural consumption has been produced in the Ming and Qing Dynasties, and analyzes the reasons for its vigorous development. After that, based on the analysis of cultural consumption in the Ming and Qing Dynasties and the reality of our country, it is concluded that China needs and develops cultural consumption in the light of the four aspects of books, education, offering sacrifices to God and tourism. Conclusion, and gives the government should guide the masses for healthy cultural spending proposals.