一个成功的品牌通常能表达出六层含义:属性、利益、价值、文化、个性和使用者。三九集团由浅入深有效赋予了自身品牌六个方面的涵义:属性和利益:一流的产品品质加一流的健康服务;价值和文化:振兴中医中药,立足中国服务全球;个性:以医药为核心,以植物药为重点,提 A successful brand can usually express six layers of meaning: attributes, benefits, values, culture, personality, and users. From the beginning to the end, Sanjiu Group has effectively given its own brand six meanings: attributes and benefits: first-class product quality plus first-class health services; value and culture: revitalizing traditional Chinese medicine, based on China’s global service; personality: taking medicine as the core , focusing on botanical drugs, mentioning