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市场营销在市场化经济发展的带动下正成为高校的热门专业,许多高校都在投入大量精力从事这一专业的人才培养。由于市场营销专业具有较强的实践性,所以教学方式必须科学化、合理化并具有一定的针对性和代表性。高职市场营销教学具有体验式教学特征,基于对它教学现状的分析并结合实际,本文对高职市场营销教学中体验式教学的应用进行了探究并提出相关策略,希望能对高职学生加强市场营销能力提供参考并起到一定的促进作用。
Marketing is becoming a popular specialty in colleges and universities under the impetus of market-oriented economic development. Many colleges and universities are devoting a great deal of effort to cultivating this specialized talent. Due to the strong practicality of marketing major, teaching methods must be scientific, rational and have certain pertinence and representativeness. Based on the analysis of its teaching status and practice, this paper probes into the application of experiential teaching in the marketing of higher vocational education and puts forward some relevant strategies, hoping to strengthen the teaching of vocational students Marketing ability to provide a reference and play a catalytic role.