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当今中国,诠释小康,越来越多的房地产开发商,在房地产开发中均在自觉或不自觉地寻卖点、突特色、重定位、讲文化。在这样的背景下,如何做到房地产开发项目的特色更强、价值更大、销售更好、物管更周呢?人们发现,用文化指导和包装房地产项目开发,最能体现特色,最能增大附加值,最能带动销售,最能促进物管。因此文化已成为房地产开发商参与市场竞争的核心竞争力。现在,不仅为业主提供物质家园,还要为业主提供精神家园,已形成广大房地产开发商的
Today’s China, a well-to-do interpretation, more and more real estate developers in real estate development are consciously or unconsciously search for points, highlighting, relocation, speaking culture. In this context, how to achieve the characteristics of real estate development projects stronger, more valuable, better sales, property management week? People found that the use of cultural guidance and packaging real estate development projects, the most reflect the characteristics of the most Increase the added value, the most able to drive sales, the best to promote property management. Therefore, culture has become the core competitiveness of real estate developers participating in market competition. Now, not only for the owners to provide material homes, but also provide spiritual home owners, the majority of real estate developers have been formed