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随着现阶段人们生活水平的不断提升和发展,人们对精神文化的需求也在不断增加,也正是这个过程无形的对电视媒体行业起到了推动作用,也使得现阶段电视收视率逐渐成为了媒体行业关注的重点和工作的主要方向。电视台收视率对电视广告有着十分重要的影响,同时也是利用收视率实现在电视媒体行业在电视观众心中的电视评价排行的重要指标。基于此,本文就将从收视率分析对电视频道市场化运营中起到的重要指导作用切入,以此来对电视媒体的可持续发展起到更大的促进作用。
With the constant improvement and development of people’s living standards at the present stage, people’s demand for spiritual culture is also on the increase. It is also the process that has played an active role in the television media industry and also made television ratings gradually become Media industry focus and work the main direction. Television ratings have a very important impact on television advertising, but also the use of ratings to achieve in the television media industry in the television viewers TV rating ranking an important indicator. Based on this, this article will be from the analysis of ratings on the market-oriented operation of television channels play an important guiding role in order to play a greater role in promoting the sustainable development of television media.