在网络经济背景下,市场营销的方式以及环境都发生的显著变化,因此,我国各大高校的市场营销课程急需改变,进而满足新时代对营销专业的要求。本文主要针对网络经济环境下市场营销课程多维实践教学模式的构建进行分析和阐述,希望给予我国教育行业以参考和借鉴。 In the context of the Internet economy, marketing methods and the environment have undergone significant changes, therefore, marketing programs in major universities in China need to be changed, and thus meet the new era of marketing professionals. This article mainly analyzes and elaborates the construction of multidimensional practical teaching mode of marketing course under the network economy environment, and hopes to give reference and reference to China’s education industry.