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中国新闻名专栏是中国记协主办的全国性优秀新闻专栏最高奖,每两年评选一次,自从1999年评选出首届名专栏以来,到2003年是第三届。该奖项以鼓励新闻媒体坚持“三贴近”,创办精品专栏,提高舆论引导水平为目的。分析探讨这些名专栏获奖的原因,以便媒体今后更好地创办自己的名专栏,是有借鉴作用的。
The Chinese famous column is the highest award of the national excellent news column sponsored by the Chinese Association for Records Records. It is selected every two years and has been the third one since 2003 when the first name column was selected in 1999. The award to encourage the news media adhere to the “three close”, the creation of quality columns, to raise the level of public opinion for the purpose. It is of great reference to analyze the reasons for the winning of these columns so that the media can better create its own name column in the future.