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中华民族辉煌的历史文化造就了一批批有中国传统文化特色的传统工艺品。这些传统工艺品不仅形态美观,也代表了中华民族不同地域的民族文化,在一定程度上它们是中国传统文化的历史缩影。如何将民间工艺品传播出去,使其文明于世呢?除了有广阔的销售渠道与消费市场外,其自身质量也是尤其重要的。随着经济的发展民众生活水平、精神文化层次的提高,对美的需求也逐渐提高,因此民间工艺品包装的重要性也逐渐凸现出来。本文以赣州童帽为例,分析现今民间工艺品包装的现状,未来民间工艺品在包装结构、包装装潢和包装材料上的发展方向。
The glorious history and culture of the Chinese nation has created a group of traditional handicrafts with traditional Chinese cultural characteristics. These traditional handicrafts are not only beautiful in appearance, but also represent the national cultures of different regions of the Chinese nation. To a certain extent, they are the epitome of the history of Chinese traditional culture. How to spread the folk handicrafts and make them civilization? Besides their vast sales channels and consumer markets, their own quality is also of particular importance. With the economic development of people’s living standards, spiritual and cultural level, the demand for the United States also gradually increased, so the importance of folk arts and crafts packaging has gradually emerged. Taking Ganzhou children’s cap as an example, this paper analyzes the current situation of the folk handicrafts packaging, the future development direction of the folk handicrafts on the packaging structure, packaging and decoration and packaging materials.