中国的影视产业发展迅猛,影视评论也逐渐成为影视产业发展的重要组成部分。在选择观看影视剧时,不少观众会去关注相关影视评论。但被纳入社会话语体系的影视评论却面临着喜忧参半的新局面和新问题。当前,伴随知识全民化进程,影视评论正走向失语、失真的歧途。互联网的发展让所有人都方便快捷地进入影视评论体系,但仔细关注便可发现,很多所谓的“评论”喜欢使用华而不实的标签式形容词和主观的话语表述方式,评论的内容与理性的影视批评本质与范式 The rapid development of China’s film and television industry, film and television reviews also gradually become an important part of the development of the industry. In the choice of watching TV shows, many viewers will pay attention to the relevant movie reviews. However, the film and television reviews included in the social discourse system are confronted with new and mixed questions and new problems. At present, with the process of universalization of knowledge, film and television reviews are moving toward aphasia and distortion. The development of the Internet makes it easy and quick for everyone to enter the film and television commenting system. However, if we look closely, we can find that many so-called “commentaries” like to use flashy label-based adjectives and subjective discourse expressions. The contents of the commentaries are rational The Nature and Paradigm of Film Criticism