随着市场的发展,户外广告日益成为城市最抢眼的风景线。纽约时代广场闪烁动感的大型电子屏幕,香港维多利亚海湾高层建筑楼顶频繁闪动的国际品牌,上海外滩沿岸变幻莫测的霓虹灯,在一定意义上成为这些城市的象征。日本建筑学者芦原义信把由广告塔、广告板、霓虹灯和灯箱等构成的户外广告物及其附加物,称为城市的“第二轮廓线”。户 With the development of the market, outdoor advertising has increasingly become the city’s most eye-catching landscape. The glittering, large-scale electronic screens at Times Square in New York City, the frequent flashing of international brands on the high-rises of the Victoria Harbor in Hong Kong, and the vagaries of the neon lights along the Bund in Shanghai are, in a sense, symbols of these cities. Japanese architecture scholar Hiroshi Ashuruga called the outdoor advertising objects, such as advertising panes, billboards, neon lights and light boxes, and their appendages, called “second outlines” of the city. Households