移动业务属于同质化业务,受网络资源限制的影响程度不如固网业务,其对资源的依赖存在滞后性,所以电信运营商在移动业务市场中的竞争非常激烈,且一些传统的营销策略和营销手段的效率逐渐下降,特别在中国联通南方区域,联通公司所面临的市场环境更加严峻。那么,如何在企业品牌影响力和市场份额均不如竞争 Mobile services belong to the same type of service, which is less affected by network resource constraints than fixed-line services. Its dependence on resources lags behind. Therefore, the competition among telecom operators in the mobile service market is very fierce. Some traditional marketing strategies and The efficiency of marketing means is gradually declining. Especially in the southern area of ​​China Unicom, the market environment facing Unicom is even more severe. So, how the corporate brand influence and market share are not as competitive