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导游是旅游活动的重要部分,是连接游客和旅游行业的介质,同时也是旅游活动品质的重要影响因素。导游职业因为其本身性质,使得从事导游的人员往往被大量的情绪影响,同时也由于工作的持续时间较长,很容易出现职业倦怠问题,影响了旅游活动的最终质量。因此,如何解决导游的职业倦怠,让他们全身心的投入到旅游活动中,已经成为了旅游行业和相关学者关注的重点。
Tour guide is an important part of tourism activities, is to connect tourists and travel industry media, but also an important factor in the quality of travel activities. Because of the nature of the tour guide, the tour guide is often influenced by a large number of emotions, and because of the long duration of the work, job burnout is prone to occur, which affects the final quality of the tour. Therefore, how to solve the tour guide’s job burnout and let them dedicate themselves to the tourism activities has become the focus of the tourism industry and related scholars.