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21世纪初以来,阿富汗媒体行业快速发展。广播、电视、网络和社交媒体在阿富汗的特殊国情下,呈现出各自不同的发展状况。中国国际广播电台(CRI)普什图语媒体在过去40年的发展中,形成了包括广播、网站和社交媒体等媒体在内的对阿传播体系。本研究抓住阿富汗国内移动互联网络快速发展的机遇,通过网络调查,对CRI普什图语各媒介平台受众的人口统计学特征以及媒介使用行为进行了分析,并针对受众年轻化、以男性为主体、职业稳定、受教育程度高、分布广和关注中国经济、政治、外交、文化等特点,给出了改进对阿传播的相关建议。
Since the beginning of the 21st century, the media industry in Afghanistan has developed rapidly. Radio, television, internet and social media have their own unique development in the special national conditions of Afghanistan. During the past 40 years of development, the CRI Pashto language media has formed a system of communication to and from other media, including radio, websites and social media. This study seizes the opportunity of the rapid development of mobile Internet in Afghanistan and analyzes the demographic characteristics and media usage of the CRI Pashtoan media platforms through internet surveys. According to the audience’s younger age, The main body, career stability, high level of education, wide distribution and pay attention to China’s economic, political, diplomatic and cultural characteristics, given the relevant recommendations to improve the spread of Arab.