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在现代广告的专业书籍中,对广告有各自的定义,各自都不尽相同。但是有一点是肯定的,那就是“广告业从属于信息业,承担着信息传递的任务”。广告业既然从属于信息业,在信息技术高速发展的今天,决定了广告业与现代信息技术之间不可分割的关系。报业广告作为广告业的重要组成部分,也随着信息技术的不断进步在发生着深刻
In the professional books of modern advertising, the advertisements have their own definitions, which are different from each other. However, one thing is certain: “The advertising industry is subordinate to the information industry and is responsible for the task of information transmission.” Since the advertising industry is subordinate to the information industry, the rapid development of information technology today determines the inseparable relationship between the advertising industry and modern information technology. Newspaper advertising, as an important part of the advertising industry, also takes place with the continuous advancement of information technology.