后现代语境中的产品设计开发在方式上对现代性的消解和反理性主义的倾向,是对现代主义特别是国际主义带来的负面影响的反思和对人文精神的关注及对产品设计开发方式重新定位的探索。我们应立足湘西本土,研究湘西地区产品开发设计的历史与现状,并对其进行系统分析,引入后现代主义设计的先进设计理念与湘西地域实际现实相结合,力图提出一种新的“走向产品本身”的产品开发方式:即从 The postmodern context of product design and development in the modern digestion and anti-rationalism tendency, is the reflection of the negative impact of modernism, especially internationalism and humanistic spirit of concern and product design and development Exploring ways to relocate. We should base ourselves on the native area of ​​western Hunan and study the history and current situation of product development and design in the western region of Hunan Province. We will conduct a systematic analysis of it, introduce the advanced design concept of post-modernism design and the actual situation in the western region to try to come up with a new trend Product itself "product development approach: from that