随着社会的不断发展,广电媒体内部机制也在不断变革,尤其是近些年大型的季度性媒体播放活动。现如今,传统的文艺领域也势必跟随市场化需求,展开一系列变革,从而基于文艺领域自身锻造新的商业价值。基于此,本文针对当前市场化发展需求下新疆电视文艺导演商业多方面的转变内容展开探讨,以期为新疆的电视文艺导演发展提供一定的理论依据。 With the continuous development of society, the internal mechanism of radio and television media is also constantly changing, especially in large-scale quarterly media broadcasting activities in recent years. Nowadays, the traditional literary and art fields are also bound to follow the market demand, a series of changes, so as to forge new business value based on the field of literature and art. Based on this, this article discusses the various aspects of commercial transformation of Xinjiang TV literary directors in light of the current market-oriented development needs in order to provide some theoretical basis for the development of TV literary directors in Xinjiang.