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在媒体市场竞争日趋激烈的大环境下,处在媒体底层的地市级广播电台一直面临多重形势挤逼,如何更好的生存与发展是所有地市级媒体需要研究的一大课题。作为三线城市电台的台州新闻广播通过大胆革新,扎根本土、做精品牌、突破区域、多方合作,在努力打造专业频率的同时,办出特色、办出品牌,最终在复杂激烈的媒体市场中牢牢地占据一席之地。
Under the environment of increasingly fierce competition in the media market, the prefectural and municipal radio stations at the bottom of the media have been experiencing multiple crowding situations. How to better survive and develop is a major issue that all municipal media need to study. As a third-tier city radio station in Taizhou news broadcasting through bold innovation, take root in the local community, do fine brand, regional and multilateral cooperation, in an effort to create a professional frequency, do a characteristic, make a brand, and ultimately in the complex and fierce media market in prison Juggling a place.