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2013年电视行业经历了卫视崛起及互联网冲击之后,又有电视开机率逐年下滑,电视将死的言论甚嚣尘上,电视行业人才流动频繁。进入2014年,电视行业集体发力。湖南卫视《我是歌手》、《爸爸去哪儿》两档栏目推出第二季,江苏卫视《非诚勿扰》、浙江卫视《中国好声音》等品牌节目号召力依旧。央视也携《中国好歌曲》、《出彩中国人》等多档节目照亮荧屏。2014年电视市场景象如何呢?一、电视媒体市场的内外环境
After the rise of TV industry and the impact of the Internet in 2013, the TV industry saw another year-on-year decline in the TV booting rate. Television’s dying talk was rampant and the TV industry’s talent flow was frequent. Into 2014, the TV industry collective force. Hunan Satellite TV, “I am a singer,” “Where’s the Dad?” Two sections launched the second quarter, Jiangsu Satellite TV “You Are the One”, Zhejiang Satellite TV, “China Sound” and other brand appeal remains the same. CCTV also bring “China good song”, “out of color Chinese” and many other programs illuminate the screen. How is the TV market in 2014? First, the internal and external environment of the TV media market