在电商产业高速发展的今天,人们的阅读方式正在发生着改变。随着智能手机等电子媒介的发展,年轻人对电子图书的偏爱已经撼动了传统的纸质图书。许多实体书店纷纷在竞争中败下阵来,为了能更好的保护纸质媒介。在这个时候加快实体书店的转型,来顺应时代的竞争已经变得尤为重要。转型就是改变过去陈旧保守的形象,换来一个崭新的精神面貌。此时再提实体书的品牌形象设计,就显得尤为重要。 Today, with the rapid development of the electricity supplier industry, people’s reading style is changing. With the development of electronic media such as smart phones, the preference of young people for electronic books has shaken the traditional paper books. Many physical bookstores have been defeated in the competition, in order to better protect the paper media. At this time to speed up the transformation of physical bookstores to adapt to the competition of the times has become particularly important. Transformation is to change the image of the past stale and conservative, in exchange for a new mental outlook. At this point to mention physical book brand image design, it is particularly important.