遗产旅游是近几年来发展较快的产业,也是学术界探讨的热点之一。遗产传统文化不可能原汁原味地展示给游客,需要包装、发明和创造,使“古镇”这张牌给地方旅游业注入活力,但必须是在充分了解和尊重民族文化的基础上去包装和创新。以云南楚雄彝人古镇为例,探讨遗产旅游背景下的“仿古镇”是如何被发明和创造,这对旅游经济开发下传统文化的传承、保护与变迁有着重要的意义。 Heritage tourism is a fast-developing industry in recent years and one of the hot topics explored by academia. Heritage traditional culture can not be authentic to the tourists, you need to pack, invent and create, so that the “town” card to local tourism vitality, but must be fully understand and respect the national culture based on the packaging And innovation. Taking the ancient town of Chuxiong in Yunnan as an example, it is of great significance to explore how “antique town” under the background of heritage tourism was invented and created. This is of great significance to the inheritance, protection and change of traditional culture under the development of tourism economy.