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本文对预设在广告中的运用进行了分类,并用该分类法对搜集到的英语医药广告进行分析,结果表明,出现频率最高的是事实类预设。针对这一结果,作者对消费者看待此类广告时应才采取的态度提出了自己的意见。
This article classifies the use of default in advertising, and uses this classification method to analyze the collected English medical advertisements. The results show that the highest frequency of occurrence is the default of facts. In response to this result, the author put forward his own opinions on the attitude that consumers should take when they view such advertisements.