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企业营销的核心是顾客需求,一切工作应围绕“顾客满意”这个中心开展。由于种种原因,我们对“顾客满意”的研究只停留在了表面层次,本文就针对其生成机制及具体措施进行了探讨。
The core of corporate marketing is customer needs, all work should focus on “customer satisfaction ” this center. For a variety of reasons, our research on “Customer Satisfaction ” only stays on the surface level. This paper discusses the mechanism of its formation and the specific measures.