使命、愿景和价值观是企业质量文化体系的核心内容,是企业生存和发展的内在动力源。它们向企业员工和外界传达了企业的性质、目标和精神文化,也为企业的每一项决定和每一步行动提供了指南。如果领导者与员工之间能够建立明确的使命,拥有同样的变革愿景,就核心价值观达成共识,企业将形成和谐的文化环境、强大的凝聚力和统一的行为方式。然而,很多企业没有真正认识到使命、愿景和价值观是企业质量文化的根本,不知道怎样制定公司的使命、愿景和 Mission, vision and values ​​are the core content of the enterprise’s quality culture system, and are the internal motive force for the survival and development of enterprises. They communicate the nature, goals and spiritual culture of the business to employees and the outside world, and provide guidance for every decision and every step of the business. If the leaders and employees can establish a clear mission, share the same vision of change and reach consensus on core values, the enterprise will form a harmonious cultural environment, strong cohesion and a unified behavior. However, many companies do not really realize that mission, vision and values ​​are fundamental to an enterprise’s quality culture. They do not know how to set the company’s mission, vision and