目标明确而正确在一个相对成熟的市场中,品牌竞争主要体现在新顾客的争夺上,谁先占据了新顾客,谁就更可能在未来竞争中处于优势地位。对许多产品来说,即将获得经济独立的大学生,无疑是最为重要的市场。因此七度空间将营销传播活动的着眼点,聚焦在大学生身上,无疑是正确的。策略适当而清晰当今社会,信息极度丰富,消费者完全可以根据自己的兴趣爱好去接触自己喜欢的媒体及其信息。能够吸引消费者共同关注的地方,往往是负面的信息以及身边发生的事情。负面信息不便于搭载品牌信息,因此只有 Targets clear and correct In a relatively mature market, the brand competition is mainly reflected in the new customer competition, who first occupied the new customers, who are more likely to be in a competitive position in the future. For many products, soon to be economically independent college students, is undoubtedly the most important market. Therefore, the seven dimensions of marketing communication activities, focusing on college students, is undoubtedly correct. Strategy is appropriate and clear Today’s society, information is extremely rich, consumers can according to their own hobby to access their favorite media and its information. Places that attract consumers’ attention are often negative messages and what’s happening around them. Negative information is not easy to carry the brand information, so only