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全球化的到来和中国改革开放程度的加深导致本土的知名企业走出国门,从事跨国经营活动。本文通过对海信集团的跨国经营案例进行分析,得出其当前的跨国投资模式,并进行评价。然后,本文阐述了海信跨国投资模式的启示意义,希望中国其他家电企业能有所借鉴。
The advent of globalization and the deepening of the reform and opening up in China led well-known local enterprises to go abroad and engage in cross-border business activities. This article analyzes Hisense Group’s transnational business case and draws its current cross-border investment model and evaluates it. Then, this article expounds the implications of Hisense’s multinational investment model and hopes that other domestic appliance enterprises can learn from it.