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新媒体时代的到来有着其必然性,因为新媒体是科技发展的产物,新媒体时代的打来改变了传统媒体的发展模式,对于传统媒介的电视节目而言,在新媒体环境下,既迎来了发展的机遇,同时也面临着巨大的冲击。新媒体环境下,信息传播更加快捷,信息传播途径日益多样化,而广播电视行业要想在新媒体环境下获得一席之地,就必须认识到新媒体给自身带来的冲击,积极的做好应对工作。本文就新媒体环境下电视节目的发展策略进行了相关的分析。
The advent of the new media era has its inevitability. Because new media is a product of the development of science and technology, the advent of the new media era has changed the mode of development of traditional media. For the traditional media television programs, both in the new media environment The development of opportunities, but also facing a huge impact. In the new media environment, the information dissemination is faster and the information dissemination is diversified. And if the radio and television industry wants to gain a place in the new media environment, it must recognize the impact of the new media on itself and actively respond to it . This article analyzes the development strategies of television programs under the new media environment.