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近年来,邢台日报社坚持“以策划带活动,以活动促广告”的广告经营思路,强化策划意识,注重广告宣传品牌打造,先后推出车展、房展、家居展、金融文化节等一系列独具特色的广告品牌策划活动。其中,所属媒体《牛城晚报》推出的“牛报团购”广告策划活动,4年来共举办团购近200场次,发展牛报会员35000余名,涉及家居建材、家电、汽车、家具、黄金珠宝、手机数码、服装、婚纱摄影等行业,已成为当地最具影响力和号召力的第一团购品牌,取得了经济效益和社会效益的双丰收。2011年的6月20日,牛报团购还在国家工商行政管理局成功注册商标。
In recent years, Xingtai Daily adhere to the “to plan activities with activities to promote advertising ” advertising business ideas, strengthen planning awareness, pay attention to advertising brand building, has introduced the auto show, 房展, Home Show, Financial and Cultural Festival and a series of Unique advertising brand planning activities. Among them, the media “Niu Bao Evening News” launched “Niuniu Group buy ” advertising planning activities, 4 years a total of nearly 200 organized group buyout, the development of more than 35,000 cattle newspaper members, involving home building materials, home appliances, automobiles, furniture, gold Jewelry, mobile digital, clothing, wedding photography and other industries, has become the most influential and appeal of the local first buy brand, made economic and social benefits of the bumper harvest. June 20, 2011, Niubi Group also registered in the State Administration for Industry and Commerce successfully registered trademarks.