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电力企业作为市场经济不可或缺的一部分,其发展经历了由计划经济管理向市场经济转变,逐步去政府化参与到市场竞争中的过程。在市场经济不断发展、电力市场主体多元化、市场竞争日趋激烈的背景下,企业生存和发展的实现必须依托电力市场的不断开拓。在电力市场开拓过程中,应该从市场需求出发、立足企业自身实际、充分利用电力企业改革带来的诸种机会,探索适合本企业发展的市场开拓方法。
As an indispensable part of market economy, power enterprises have undergone the process of transition from planned economy management to market economy and gradually go to government to participate in market competition. Under the background of continuous development of market economy, diversification of power market entities and increasingly fierce market competition, the survival and development of enterprises must rely on the continuous development of the electricity market. In the process of power market development, we should start from the market demand, take full advantage of the actual situation of enterprises, make full use of the opportunities brought about by the reform of power enterprises, and explore the market development methods suitable for the development of this enterprise.