如果消费者推断企业开展社会责任活动源于价值驱动,则认为该企业的社会责任水平较高;如果消费者推断企业开展社会责任活动源于利益相关者驱动和战略驱动,则认为该企业的社会责任水平较低;如果消费者推断企业开展社会责任活动源于自我驱动,消费者倾向于不去评价该企业的社会责任水平。服务业企业应把承担社会责任作为自始至终的价值投资,在造福社会的同时提升企业形象和品牌价值。 If consumers conclude that their CSR activities originate from value-driven activities, they think that their social responsibility level is high. If consumers conclude that their CSR activities are driven by stakeholders and are strategically driven, they think that the social The level of responsibility is low. If consumers conclude that their CSR activities are self-driven, consumers tend not to evaluate the social responsibility of the enterprise. Service enterprises should take social responsibility as the value of investment from beginning to end, while enhancing the social benefits and enhance corporate image and brand value.