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随着改革开放的不断深入,企业文化越来越成为企业核心竞争力的重要标志,先进的企业文化将带领企业在市场中脱颖而出,同时,全面提高企业的核心竞争率。尽管企业文化建设已经过数十年的探索,但仍然存在的许多问题及挑战。本文通过分析新时期的企业文化建设道路,阐述企业文化的重要性与建设性,在理论与实际相结合的基础上,针对企业文化所存在的问题,提出了应对措施,值得各企业借鉴。
With the continuous deepening of reform and opening up, corporate culture has become an important symbol of the core competitiveness of enterprises. Advanced corporate culture will lead enterprises to stand out in the market, meanwhile, improve their core competitiveness. Although the construction of enterprise culture has been explored for decades, many problems and challenges still exist. Based on the analysis of the construction of enterprise culture in the new era and the importance and constructiveness of corporate culture, this paper, based on the combination of theory and practice, puts forward countermeasures for the existing problems of corporate culture, which is worth learning from.