互联网是20世纪人类文明最杰出的产物。它以前所未有的深度和广度步入人类文明生活,极大地改变了人们的工作方式、生活方式和思维方式。虽然它也不乏盲动和浮躁,但人类社会已经进入一个以网络为代表的“新经济”时代却是不争的事实。在这样一个以网络化为基础的新经济时代,传媒产业似乎也走到了一个历史发展的转折点。新的传播手段、新的传播平台、新的受众和客户需求,都在传媒产业的底层影响并改造着传统的产业结构和 The Internet is the most outstanding product of human civilization in the 20th century. With its unprecedented depth and breadth, it has embarked on the life of human civilization and has greatly changed people’s way of working, way of life and way of thinking. Although it is also lacking in blindness and impetuousness, it is an indisputable fact that human society has entered a “new economy” era represented by the Internet. In such a new economic era based on networking, it seems that the media industry has also come to a turning point in historical development. New means of communication, new communication platforms, new audiences and customer needs all influence and transform the traditional industrial structure at the bottom of the media industry.