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公交移动电视作为媒介新形态,其独特的视听移动性、强制性、广泛性、时效性等的传播优势,很好地满足了人们对即时信息和娱乐的需求,因此有人把公交移动电视称之为继报刊、广播、电视、网络、手机之后的“第六媒体”。近年来,我国各大、中城市电视台依托自身媒体优势,拓展传播新渠道,积极发展公交移动电视,使其成为电视传媒业新的经济增长点。有资料显示,目前全国已有60多个大中城市相继开通运营了公交移动电视,其中包括上海、北京、广州、深圳等特大型城市,
Public transport mobile TV as a new form of media, its unique audio-visual mobility, mandatory, extensive, timeliness and other advantages of communication, to meet people’s demand for instant information and entertainment, so some people call the mobile TV Following the press, radio, television, Internet, mobile phones after the “sixth media ”. In recent years, China’s major and medium-sized cities have relied on the advantages of their own media to expand new channels of communication and actively develop public transit mobile television, making it a new economic growth point for the television media industry. Statistics show that at present, more than 60 large and medium-sized cities across the country have successively opened up and operated public transit mobile television, including such super-large cities as Shanghai, Beijing, Guangzhou and Shenzhen,