论文部分内容阅读
No one is born an entrepreneur.
But it also doesn’t happen by chance， instead they are driven to it. It’s all about having the compulsion1 to be a part of something that’s bigger than yourself and being willing to do whatever it takes to find that success.
The following viewpoints will help you to get into a frame of mind that will ultimately free you up to find your own success.
They know their “why”
It’s important to have a firm grasp on what’s driving your endeavors.
Your purpose， in many ways， is your foundation to success. So take the time to identify the reason behind what you’re doing： What motivated you to start your own business？ What’s driving you？ What’s your reason for getting up in the morning？ Do you want to change the world？ Generate an income？ Both？
For most， this isn’t strictly about money， but usually goes further. What do you want the money for？ Is it freedom and the opportunities that it could buy you？ Is it financial security for your family？
Is it using your skills to create something unique that people will love？ Is it finding a way to generate 80k a year so you can afford a stress-free lifestyle？ Whatever it is， grab onto it. Passion is what will ignite your dream. It will also give you the motivation to keep going when things get tough.
They realize that ready is a lie
You see it all the time： Budding2 business owners spinning their wheels3. They’re ready to take off， but not quite able to. This is because they’re waiting for some ideal opportunity or unachievable level of perfection before they launch.
“Ready is a lie” explains Angie Lee， marketing expert， speaker and founder of The Angie Lee Show， a top-rated personal development podcast.
“You could have all the skills， all the training， you could have a double master’s in business， but if you’re afraid to start and you’re afraid to get messy and you’re afraid to jump， nothing is ever going to happen.”
The journey is full of pitfalls， hurdles and setbacks. Don’t be fooled： You don’t have to have every aspect of your life squared away4 before you can start. Perfection， both in your personal life and in business， is a myth. In order to find success， you’ve got to transition out of the perfectionist mindset. Done is better than perfect.
They’re outcome-oriented
CEOs are relentless5 in their pursuit of success. No matter what obstacles come up， they keep going. Sure， sometimes they’ll pivot from their original idea， and sometimes they’ll be knocked off their feet. But here’s what separates successful people from everyone else： They consistently get back up. This is because they’re outcome-oriented. Successful people have tremendous clarity on their goals. They’ve defined what they want to do， know what they’re looking for， and are able to pursue those opportunities with tremendous discipline. Because of this， they have the drive to see their tasks through no matter what.
They view impossibilities as opportunities
“An entrepreneurial mindset means I now see opportunities where I only saw impossibilities， and I have faith that pursuing those opportunities will yield a win no matter what—even if that win is the lesson of failure，” explains Natalie Davison， marketer， speaker and co-founder of Marrow Marketing. “When you get there， you’ll see that fear can shift into possibility and that’s a really powerful place for your mind to live.”
Instead of seeing roadblocks as a sign that you’re not cut out to be an entrepreneur or an indicator that something’s wrong， just view them for what they are： Temporary setbacks along the way. We’ll all encounter them， but it’s how we respond to them that counts. Your ability to see beyond these roadblocks and navigate your way through them as a problem solver will help you to succeed.
They realize habits are everything
A large part of a business owner’s success can be directly attributed to their daily habits.
Consistency is your currency.
The more you show up， the more you push through the tough days， hard decisions， and the daily grind6， the more resilient7 you will become. You need to take action to set big-picture goals， and then break those goals down into smaller， doable—and consistent steps that’ll help you to achieve them.
This means getting into action mode to build your new habit， and finding a routine that works for you. Those consistent daily actions are what will move you forward every day. It doesn’t have to be massive changes all at once， but over time， good habits will start to shape you.
They understand their worth
Finally， but perhaps most crucially， successful people understand their worth.
People view us through the lens that we view ourselves. That’s because of our perspective of ourselves colors our actions and interactions with others. If someone else can tell that you lack confidence in your abilities， then why on earth should they trust you？
The good news， though， is that self-confidence is something that you can build. Start by looking to banish that ever-present imposter syndrome8; that nagging9 feeling that we’re inadequate or somehow unqualified. You can do this by identifying exactly what you bring to the table10 in terms of value， and highlighting those areas where you excel. What projects are you passionate about？ Where do you add the most value？ How do you stand out from the rest？ Make these things a part of your identity. Specialize in them. From this confidence， you’ll be able to price yourself accordingly and promote yourself in a way that will make people value what you have to offer. If you’re confident in your abilities， it will inspire others to have confidence as well.
没有人生来就是企业家。
不过，成为企业家也不是偶然之事，而是要有进取的动力。最重要的是，要有超越自身小格局的冲劲，要有不惜一切取得成功的志向。
如下观点有助于你进入一种心境，最终让你放开手脚，找到属于自己的成功。
企业家知道行事的理由
紧紧把握让你付出努力的动力颇为重要。
从很多方面来说，目标是成功的基石。所以，花时间找出所为之事背后的理由：是什么原因让你去创业？驱动力是什么？你为何要早起？你想改变世界？还是想去挣钱？或者说，二者都想？
对多数人来说，这不完全关乎挣钱，而通常还有更深层的原因。你要钱做什么？钱能买来自由和机会？钱是一家人的经济保障？
是要以自己的本领创造出让别人欣喜的别致之物？是要找个一年挣八万的门路好让自己过上无忧无虑的生活？不管是什么原因，抓住就行。激情会点燃你的梦想，也会在不顺的时候驱使你继续前行。
企业家明白“准备好了”是个谎言
你时不时会看到这种情形：创业的人在瞎忙活。他们做好了起飞的准备，可还是飞不起来。这是因为，他们总在等待某个绝佳的机会，或者等到尽善尽美才行动。但是，尽善尽美是不可能达成的。
“准备好了就是个谎言。”安姬·李解释道。她是个人发展类顶级播客《安姬·李秀》的营销专家、演讲人和创始人。
“你可能身怀各种本领，接受过各种训练，也可能有商科双硕士学位，但如果你不敢开始，不敢折腾，不敢跨越，也就成不了什么事。”
人生的旅途尽是陷阱、障碍和挫折。不要受蒙蔽：你不必等到生活的方方面面都妥当了才去开始。无论是在个人生活方面，还是在生意场上，完美都是错误观念。要获得成功，你就得从完美主义的思维模式中跳脱出来。做成事比求完美要好。
企业家以结果为导向
首席执行官们锲而不舍地追求成功。不管出现什么样的障碍，他们都会继续前行。当然，他们有时候会稍稍偏离自己的初心，有时也会被打倒在地。不过，成功人士有别于其他人的一点是他们总能重新站起。
这是因为他们是以结果为导向的。成功人士对自己的目标非常明确。他们清楚自己想要做什么，知道自己在期望什么，也能够严格要求自己去追寻这些机会。因此，无论情况如何，他们都有动力去完成自己的任务。
企业家视不可能为机遇
“企业家的思维模式是指，在过去只看到不可能的领域，我现在看到的却是机会，而且我相信，追寻这些机会，无论如何都会成功。即便是失败的教训，也是成功。”马罗营销公司的营销员、演讲人及联合创始人娜塔莉·戴维森如是解释说，“等你成功的时候，就会发现，惧怕能够转化为可能性，那是能让你的心灵得以安顿的强大境域。”
不要把障碍看作是你不適于当企业家的信号或者是什么地方出错的迹象，而是要客观看待：它们不过是沿途的暂时挫折。我们谁都会遇到挫折，如何应对才是关键。具备超越障碍的眼光，能够以问题解决者的姿态越过障碍，这种能力会助你走向成功。
企业家知晓习惯即是一切
企业家的成功在很大程度上可直接归因于他们的日常习惯。
始终如一就是本钱。
你越能始终如一，就越能应对艰苦的日子、艰难的抉择以及枯燥的日常工作，你的适应力也就越强。你需要行动起来，设定大目标，接着把大目标分解成若干既可行又一致的小步骤，让你能够实现这些目标。
这意味着，你要进入养成新习惯的行为模式，并发现适合你的一套日常做法。一以贯之的日常行为可让你每日取得进步。倒不必一下子就做出巨大的改变，而是随着时间推移，良好的习惯会开始影响你。
企业家懂得自身价值
最后一点，或许也是最重要的一点，成功人士懂得自身价值。
我们怎么看待自己，别人就会怎么看待我们。这是因为我们看待自己的视角会影响自身行为及跟他人的互动方式。如果别人都能看出来你对自己的能力缺乏信心，那么他们为何非要相信你不可呢？
不过，好在自信心这种东西是可以培养的。首先，要设法摆脱始终存在的冒充者综合征，也就是摆脱自己不够好或不够格这种纠缠于心的感觉。要做到这一点，你得明确你能做出什么有价值的贡献，并凸显你胜人一筹的领域。你热衷于什么项目？你在哪方面能做到最大增值？你如何与众不同？让这些优点成为你的标志，成为你的专长。
基于这样的自信，你就能相应地确定自己的价值，怎么能让别人看重你做的事，就怎么去推介自己。如果你对自身的能力有信心，就会促使别人也对你产生信心。
（译者单位：广东外语外贸大学高级翻译学院）
But it also doesn’t happen by chance， instead they are driven to it. It’s all about having the compulsion1 to be a part of something that’s bigger than yourself and being willing to do whatever it takes to find that success.
The following viewpoints will help you to get into a frame of mind that will ultimately free you up to find your own success.
They know their “why”
It’s important to have a firm grasp on what’s driving your endeavors.
Your purpose， in many ways， is your foundation to success. So take the time to identify the reason behind what you’re doing： What motivated you to start your own business？ What’s driving you？ What’s your reason for getting up in the morning？ Do you want to change the world？ Generate an income？ Both？
For most， this isn’t strictly about money， but usually goes further. What do you want the money for？ Is it freedom and the opportunities that it could buy you？ Is it financial security for your family？
Is it using your skills to create something unique that people will love？ Is it finding a way to generate 80k a year so you can afford a stress-free lifestyle？ Whatever it is， grab onto it. Passion is what will ignite your dream. It will also give you the motivation to keep going when things get tough.
They realize that ready is a lie
You see it all the time： Budding2 business owners spinning their wheels3. They’re ready to take off， but not quite able to. This is because they’re waiting for some ideal opportunity or unachievable level of perfection before they launch.
“Ready is a lie” explains Angie Lee， marketing expert， speaker and founder of The Angie Lee Show， a top-rated personal development podcast.
“You could have all the skills， all the training， you could have a double master’s in business， but if you’re afraid to start and you’re afraid to get messy and you’re afraid to jump， nothing is ever going to happen.”
The journey is full of pitfalls， hurdles and setbacks. Don’t be fooled： You don’t have to have every aspect of your life squared away4 before you can start. Perfection， both in your personal life and in business， is a myth. In order to find success， you’ve got to transition out of the perfectionist mindset. Done is better than perfect.
They’re outcome-oriented
CEOs are relentless5 in their pursuit of success. No matter what obstacles come up， they keep going. Sure， sometimes they’ll pivot from their original idea， and sometimes they’ll be knocked off their feet. But here’s what separates successful people from everyone else： They consistently get back up. This is because they’re outcome-oriented. Successful people have tremendous clarity on their goals. They’ve defined what they want to do， know what they’re looking for， and are able to pursue those opportunities with tremendous discipline. Because of this， they have the drive to see their tasks through no matter what.
They view impossibilities as opportunities
“An entrepreneurial mindset means I now see opportunities where I only saw impossibilities， and I have faith that pursuing those opportunities will yield a win no matter what—even if that win is the lesson of failure，” explains Natalie Davison， marketer， speaker and co-founder of Marrow Marketing. “When you get there， you’ll see that fear can shift into possibility and that’s a really powerful place for your mind to live.”
Instead of seeing roadblocks as a sign that you’re not cut out to be an entrepreneur or an indicator that something’s wrong， just view them for what they are： Temporary setbacks along the way. We’ll all encounter them， but it’s how we respond to them that counts. Your ability to see beyond these roadblocks and navigate your way through them as a problem solver will help you to succeed.
They realize habits are everything
A large part of a business owner’s success can be directly attributed to their daily habits.
Consistency is your currency.
The more you show up， the more you push through the tough days， hard decisions， and the daily grind6， the more resilient7 you will become. You need to take action to set big-picture goals， and then break those goals down into smaller， doable—and consistent steps that’ll help you to achieve them.
This means getting into action mode to build your new habit， and finding a routine that works for you. Those consistent daily actions are what will move you forward every day. It doesn’t have to be massive changes all at once， but over time， good habits will start to shape you.
They understand their worth
Finally， but perhaps most crucially， successful people understand their worth.
People view us through the lens that we view ourselves. That’s because of our perspective of ourselves colors our actions and interactions with others. If someone else can tell that you lack confidence in your abilities， then why on earth should they trust you？
The good news， though， is that self-confidence is something that you can build. Start by looking to banish that ever-present imposter syndrome8; that nagging9 feeling that we’re inadequate or somehow unqualified. You can do this by identifying exactly what you bring to the table10 in terms of value， and highlighting those areas where you excel. What projects are you passionate about？ Where do you add the most value？ How do you stand out from the rest？ Make these things a part of your identity. Specialize in them. From this confidence， you’ll be able to price yourself accordingly and promote yourself in a way that will make people value what you have to offer. If you’re confident in your abilities， it will inspire others to have confidence as well.
没有人生来就是企业家。
不过，成为企业家也不是偶然之事，而是要有进取的动力。最重要的是，要有超越自身小格局的冲劲，要有不惜一切取得成功的志向。
如下观点有助于你进入一种心境，最终让你放开手脚，找到属于自己的成功。
企业家知道行事的理由
紧紧把握让你付出努力的动力颇为重要。
从很多方面来说，目标是成功的基石。所以，花时间找出所为之事背后的理由：是什么原因让你去创业？驱动力是什么？你为何要早起？你想改变世界？还是想去挣钱？或者说，二者都想？
对多数人来说，这不完全关乎挣钱，而通常还有更深层的原因。你要钱做什么？钱能买来自由和机会？钱是一家人的经济保障？
是要以自己的本领创造出让别人欣喜的别致之物？是要找个一年挣八万的门路好让自己过上无忧无虑的生活？不管是什么原因，抓住就行。激情会点燃你的梦想，也会在不顺的时候驱使你继续前行。
企业家明白“准备好了”是个谎言
你时不时会看到这种情形：创业的人在瞎忙活。他们做好了起飞的准备，可还是飞不起来。这是因为，他们总在等待某个绝佳的机会，或者等到尽善尽美才行动。但是，尽善尽美是不可能达成的。
“准备好了就是个谎言。”安姬·李解释道。她是个人发展类顶级播客《安姬·李秀》的营销专家、演讲人和创始人。
“你可能身怀各种本领，接受过各种训练，也可能有商科双硕士学位，但如果你不敢开始，不敢折腾，不敢跨越，也就成不了什么事。”
人生的旅途尽是陷阱、障碍和挫折。不要受蒙蔽：你不必等到生活的方方面面都妥当了才去开始。无论是在个人生活方面，还是在生意场上，完美都是错误观念。要获得成功，你就得从完美主义的思维模式中跳脱出来。做成事比求完美要好。
企业家以结果为导向
首席执行官们锲而不舍地追求成功。不管出现什么样的障碍，他们都会继续前行。当然，他们有时候会稍稍偏离自己的初心，有时也会被打倒在地。不过，成功人士有别于其他人的一点是他们总能重新站起。
这是因为他们是以结果为导向的。成功人士对自己的目标非常明确。他们清楚自己想要做什么，知道自己在期望什么，也能够严格要求自己去追寻这些机会。因此，无论情况如何，他们都有动力去完成自己的任务。
企业家视不可能为机遇
“企业家的思维模式是指，在过去只看到不可能的领域，我现在看到的却是机会，而且我相信，追寻这些机会，无论如何都会成功。即便是失败的教训，也是成功。”马罗营销公司的营销员、演讲人及联合创始人娜塔莉·戴维森如是解释说，“等你成功的时候，就会发现，惧怕能够转化为可能性，那是能让你的心灵得以安顿的强大境域。”
不要把障碍看作是你不適于当企业家的信号或者是什么地方出错的迹象，而是要客观看待：它们不过是沿途的暂时挫折。我们谁都会遇到挫折，如何应对才是关键。具备超越障碍的眼光，能够以问题解决者的姿态越过障碍，这种能力会助你走向成功。
企业家知晓习惯即是一切
企业家的成功在很大程度上可直接归因于他们的日常习惯。
始终如一就是本钱。
你越能始终如一，就越能应对艰苦的日子、艰难的抉择以及枯燥的日常工作，你的适应力也就越强。你需要行动起来，设定大目标，接着把大目标分解成若干既可行又一致的小步骤，让你能够实现这些目标。
这意味着，你要进入养成新习惯的行为模式，并发现适合你的一套日常做法。一以贯之的日常行为可让你每日取得进步。倒不必一下子就做出巨大的改变，而是随着时间推移，良好的习惯会开始影响你。
企业家懂得自身价值
最后一点，或许也是最重要的一点，成功人士懂得自身价值。
我们怎么看待自己，别人就会怎么看待我们。这是因为我们看待自己的视角会影响自身行为及跟他人的互动方式。如果别人都能看出来你对自己的能力缺乏信心，那么他们为何非要相信你不可呢？
不过，好在自信心这种东西是可以培养的。首先，要设法摆脱始终存在的冒充者综合征，也就是摆脱自己不够好或不够格这种纠缠于心的感觉。要做到这一点，你得明确你能做出什么有价值的贡献，并凸显你胜人一筹的领域。你热衷于什么项目？你在哪方面能做到最大增值？你如何与众不同？让这些优点成为你的标志，成为你的专长。
基于这样的自信，你就能相应地确定自己的价值，怎么能让别人看重你做的事，就怎么去推介自己。如果你对自身的能力有信心，就会促使别人也对你产生信心。
（译者单位：广东外语外贸大学高级翻译学院）