包装设计是由包装的造型、色彩、图案、字体、材料等组成,由造型、图形、文字、色彩、材料等构成元素,结合平面构成、创意思维、视觉流程等艺术传达形式。设计师需要对包装不断探索研究、完善,注重对材料的开发和创新利用,能够巧妙地把材料原始特点与现今流行元素完美有机结合,利用抽象、夸张、变形等艺术手法融于包装材料中,这样不仅体现材料的独特魅力,又能为商品服务,使其内 Packaging design is composed of the packaging shape, color, pattern, font, materials, etc., by the shape, graphics, text, color, materials and other elements, combined with plane composition, creative thinking, visual processes and other forms of artistic communication. Designers need to constantly explore the packaging, improve, pay attention to the development and utilization of materials, can skillfully combine the original characteristics of the material with the popular elements of today perfect combination of abstract, exaggeration, deformation and other artistic techniques into the packaging materials, This not only reflects the unique charm of materials, but also for the goods and services to make it