由国际篮球联合会、中国篮球协会主办的第三届 FIBA 世界女篮联赛正在如火如荼地进行之中。在比赛现场,“黄酒之源——会稽山”大幅宣传标语显得格外显眼,通过中央电视台体育频道的直播传遍了全国各地。作为此次赛事的赞助商,会稽山绍兴酒有限公司斥巨资打造体育营销平台,以期借体育之力,让会稽山品牌红遍全国,走向世界。近期,“会稽山”与体育事件频频“触电”。 By the International Basketball Federation, the Chinese Basketball Association hosted the third FIBA ​​World Women’s Basketball League is being carried out in full swing. In the competition scene, “Huangjiuyuan - will Jishan” slogan propaganda slogan is particularly conspicuous, through CCTV sports channel broadcast throughout the country. As a sponsor of this event, Huiji Shan Shaoxing Wine Co., Ltd. invested heavily in building a sports marketing platform in order to take advantage of the power of sports so that the Huiji Mountain brand will be popular all over the country and go to the world. Recently, “Huiji Mountain” and sports events frequently “electric shock.”