以平罗文化产业发展为例从发展的角度对文化产业发展的新态势进行了分析和研究。其中从平罗文化发展的基本情况、发展方向、发展措施、SWOT分析等多个方面进行了探讨。发展文化产业是社会主义市场经济条件下满足人民多样化精神文化需求的重要途径,也是推动经济结构调整、加快转变经济发展方式的重要抓手。 Taking Pingluo Cultural Industry Development as an Example, this paper analyzes and studies the new trend of cultural industry development from the perspective of development. Among them, the paper discusses the basic situation, development direction, development measures, SWOT analysis and other aspects of Pingluo culture development. The development of cultural industries is an important way to meet the diverse spiritual and cultural needs of the people under the conditions of a socialist market economy. It is also an important starting point for promoting the readjustment of the economic structure and accelerating the transformation of the mode of economic development.