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现代市场经济快速发展,加快了我国各行业对能源的需求。电力作为常用能源之一,其具有较高的营销优势。但是由于种种原因导致终端用户选择其余能源进行生产,严重影响了电力企业的经济效益。针对这样情况,如何科学的进行电力市场营销策略制定,如何有效的将之实施成为了目前电力企业面临的首要问题。文中就电力市场营销策略的制定与实施等问题进行了简要的论述。
The rapid development of the modern market economy has accelerated the demand for energy in various industries in our country. Electricity as one of the commonly used energy, which has a higher marketing advantage. However, due to various reasons, end users choose the remaining energy for production, seriously affecting the economic efficiency of power enterprises. In response to such a situation, how to scientifically carry out the power marketing strategy formulation, how to effectively implement it has become the primary problem facing power companies. The article discusses the formulation and implementation of power marketing strategy and other issues briefly.