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本文根据言语行为理论,对广告言语行为进行了分析,并重点分析了代表广告人意图和策略的广告言外行为。旨在对广告中的语言现象和语言特征提供语言学上的理论解释,以期帮助更好的理解和使用广告,同时也为广告创作者提供有益参考。
According to the theory of speech act, this article analyzes the speech act of advertisements, and analyzes the advertisement utterance behavior of advertising intention and tactics. The purpose is to provide a linguistic theoretical explanation of linguistic phenomena and linguistic features in advertisements so as to help better understand and use advertisements and provide useful references for creators of advertisements.