作为出版企业的代表,出版社,不仅担负着传播科学文化知识的使命,而且还担负着为社会创造财富的重任。有这样一种说法,即编辑相当于职业经理人,负责为出版社选择好的项目,再把它推向市场,并从中获得效益。然而,怎样“策划选择好的项目”,怎样“推向市场”,却不是短时间就能掌握 As a publishing company’s representatives, publishers, not only responsible for the mission of dissemination of scientific and cultural knowledge, but also assume the responsibility to create wealth for the community. There is a saying that the editor is equivalent to a professional manager, responsible for publishing the selected project, then put it to the market, and benefit from it. However, how to “plan a good project” and how to “market it” can not be mastered in a short time